Pearl from sales to the promotion of cultural

Into the East China International Jewelry City, the center of the market has a very eye-catching of the Showcase, and the pearl story of the vivid display here. East China International Jewelry City Planning Division Manager, PENG Xiao-bing said, now, this place has become a pearl of a cultural tourism attraction. In Tahitian pearls this condensed down five thousand years of ancient and modern pearl culture, space, visitors can fully understand the pearls, you can also learn how to identify the pearl.

To expand the market space, this year, East China International Jewelry City, the pearl of cultural meaning into the rich local tourism resources, efforts to create a national 4A-class scenic areas, to achieve from simply selling products to promote a Cultured pearls cultural change, in order to gather the tourism market popularity, traditional markets for tourism economy will upgrade. According to statistics, this year, 1 to 4 months, East China International Jewelry City, ushered in a total of nearly 10 million tourists last year compared with an increase of four times, pearls have also led to an increase in sales prices back up, at present, pearl prices late last year, generally rose by 40% or so.

As the world's largest pearl processing, trade and exhibition center, East China International Jewelry City, is now stationed in more than 1,000 business households, the time when the financial crisis hit, the long-term to rely on exports of the pearl industry has been hard to avoid the impact of the crisis , they quickly adjust market position, turned to the domestic. "Pearl's own culture and rich in content, there are many tourist attractions. For the domestic tourism market in this huge, this year, South sea pearls the city jewelry in cooperation with domestic travel agencies, through the tour so that more people come to personal contact with pearls, about pearls, love pearl. "Jewelry City, executive director of Linxian Fu told reporters, and now, the market focus more on the accumulation of popularity on the tourism market around the development of agriculture and tour pearl cultivation, pearl processing industry tours, cultural experience tour pearl, pearl market, Taobao Tour four tourist routes around the city quickly with the completion of the docking well-known scenic spots, and through the Yangtze River Delta region, more than 300 travel agencies quickly push home and abroad. In the hot, driven by the tourism industry, many farmers operate pearl business ideas suddenly Pearl jewelry see the light, have put emphasis on product development, the first on the pendants. Following this, the needs of the tourism industry has also led to the market and product diversification, K gold, precious stones, crystal and other related products Pearl pendant not only enriched the supply, but also increase the added value of pearl jewelry, enhanced the core competitiveness of the professional market.

In the short-term market deserted, the jewelry business city households have clearly felt the intermittent warm. "Originally, are generally are more small business operators, now tourist-driven retail sales, but also to customers than large overseas are more significant improvement in business." Starlight shop Ting Hui Huixin hi to the reporters said that now they are more focusing on the jewelry styles of research, shop decorations of beads accessories are from Hong Kong to purchase them there.