Gold Silver is a symbol of wealth in China

Since ancient times, gold and silver in China is a symbol of wealth, silver and more evil spirits of the efficacy of drugs, gold and silver in ancient times not only as money in circulation, and the upper class VIPs daily dining utensils, wearing jewelry, and all can be a symbol of wealth and power items Cultured pearls are based on gold and silver-based materials built. Into the 21st century, China has the world's developed countries to close, people's consumption concept and the pursuit of beauty as the standard of living greatly improved change. This is an indulgent era, people in every aspect of dress should reflect their own unique personality and taste,
Every day by changing the dress, but to show its own different mood, daily wear expensive jewelry to display wealth and status are no longer the needs of modern people, but the performance is considered vulgar, precious jewelry collection increased expression of and commemorative significance. Suddenly, with the rising prices of raw materials, high prices of gold ornaments, while the style of uniformity, it can no longer satisfy people's highlight of the rapid changes in personality and fashion needs. At this time, the modern fashion silver should be born, making it to the jewelry industry, a great complement. Modern style silver in the raw materials have
The relatively low production costs in the neutral material has a decent texture, in the style in more leisure-oriented personality, exaggeration designed to be more daring, more suitable for everyday wear dress myself up, medium and large cities fashion Daren each clan one season to buy a few sets of fashionable silver, used with different clothing and express different feelings, silver finally broke with tradition, with the significance of the existence.
With the silver development of the industry, many high-end South sea pearls foreign brands to enter China to seize the silver, the domestic market, such as TIFFNAY, FOLLIFOLLIE, Oxette and so on, and China's silver consumption, starting from a low-end consumer to high-end, high-taste Silver jewelry transition, consumers look and taste more stylish, high-income consumer groups in pursuit of high demand for quality of Pearl jewelry life greatly stimulated the development of high-end silver jewelry, silver consumed in increasingly close to the international fashion trends. Some imitation gold styles, there is no silver features an attempt to substitute gold price advantage of the low-end consumer market for silver space getting smaller and smaller,
Gradually there is no chance of survival, which presented a challenge to the domestic silver industry, but also emerged a group of outstanding high-end silver domestic brands, such as industry media has been selected the top ten brands in silver, there are many domestic Silver brand is one of them. The high-end silver jewelry Pearl pendant is no longer a symbol of cheap goods, many high-end silver jewelry prices in excess of yellow platinum jewelry prices. Audrey AODELY domestic well-known brands silver, for example, the mainstream Audrey silver price is 200-1000 yuan more than 1,000 yuan, supplemented mainly by large and medium cities in the country set up high-end department store brand counters sales, same-store sales month
An average of 100,000 yuan or more, subject to a lot of silver enthusiasts favor, is recognized by industry media as one of the top ten brands silver. Silver industry has a large profit margins, a high-grade silver shop on the profit in a few million yuan, while investment only at about 100,000 yuan, which attracted a lot of visionary investors joined the agency through the Silver Brand way to create a premium brand exclusive silver and counters, and thus contributed to greater silver industry. Consumer attitudes and the economy is closely related to domestic economic development in different regions is not balanced, so gold ornaments, jewelleries, silver in various regions the proportion of consumption is not
Like the development of jewelry industry, is inseparable from economic development. Today, the jewelry consumer segmentation so that people have more choices, gold ornaments, jewelleries and silverware are each leading the trend, showing an entire industry and prosperity.